Eva Herzigová’s story is a captivating blend of beauty, ambition, and transformation. From her humble beginnings in Litvínov, Czechoslovakia, to becoming a global supermodel, her career has spanned decades, making her an enduring icon in the fashion industry. While her striking looks and magnetic presence propelled her to fame, it was her ability to adapt and evolve that truly set her apart.
From Small-Town Girl to International Supermodel
Born on March 10, 1973, Eva grew up in a working-class family. Her father worked as an electrician, and her mother was an accountant. Despite her modest upbringing, Eva always had an eye for beauty and creativity, traits that would later define her career.
Her life took a dramatic turn at age 16, when she entered a modeling competition in Prague. Winning the contest marked the beginning of a journey that would take her from her industrial hometown to the most prestigious runways and magazine covers in the world.
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EVA HERZIGOVA Yesterday / Today – Fashion Channel
The Move to Paris and a Meteoric Rise
At just 19 years old, Eva made the bold decision to move to Paris, the epicenter of high fashion. It was in the French capital that she got her big break—a 1992 campaign for Guess, shot by renowned photographer Ellen Von Unwerth.
The black-and-white campaign was a massive success, instantly establishing Eva as one of the industry’s hottest new faces. However, it was in 1994 that she became a global sensation, thanks to one of the most iconic advertising campaigns in history.
The Wonderbra Campaign That Made History
Eva became the face of Wonderbra, starring in an advertisement that featured the now-famous tagline:
“Hello, boys!”
The sultry, confident gaze and stunning silhouette showcased in the campaign turned Eva into a household name. The billboard was so captivating that it reportedly caused traffic accidents, as distracted drivers couldn’t take their eyes off her.
More than just selling lingerie, the campaign redefined s*x appeal, making Eva a symbol of female empowerment and confidence.
Dominating the Supermodel Era
The mid-90s saw Eva join the elite ranks of the world’s top supermodels, alongside legends like Claudia Schiffer, Naomi Campbell, and Cindy Crawford.
Her Unstoppable Career Included:
- Over 30 Vogue covers, appearing in editions across France, Italy, the UK, and beyond.
- Runway appearances for top fashion houses like Chanel, Dior, Givenchy, and Louis Vuitton.
- Campaigns for Versace, Guess, and Zadig & Voltaire, among other luxury brands.
While some models focused purely on commercial success, Eva embraced creative collaborations, choosing projects that allowed her to express artistic depth and individuality.
Her career earnings skyrocketed, and by 1996, she was listed among the highest-paid models in the world by Forbes.
A New Chapter: From Supermodel to Devoted Mother
Despite her continued success, Eva’s priorities began to shift in the 2000s.
In 2006, she married Italian businessman Gregorio Marsiaj, and together they built a beautiful family. The couple welcomed three sons:
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EVA HERZIGOVA History 1993|2004 – Fashion Channel
- George (born 2007)
- Philipe (born 2011)
- Edward (born 2013)
Motherhood transformed Eva’s life, leading her to step away from the fast-paced world of fashion in favor of a more grounded and meaningful existence.
A Life-Changing Move to the Italian Countryside
In 2020, amid the COVID-19 pandemic, Eva made a major decision—she moved her family from London to the peaceful countryside of Italy.
The move reflected her commitment to a slower, more intentional lifestyle. She took on the role of homeschooling her children, spending time in nature, and embracing a simpler way of life.
Instead of glamorous parties and high-profile events, Eva found joy in gardening, cooking, and outdoor adventures with her family.
Embracing Sustainability and Balance
The pandemic prompted Eva to reassess her values, leading her to focus on:
- Minimizing screen time and prioritizing real-life experiences.
- Growing her own food and adopting a more sustainable lifestyle.
- Spending more time outdoors, enjoying the natural beauty of Italy.
Her passion for eco-conscious living also extended to her career. While she remains selective about modeling projects, she now prioritizes brands that align with her environmental values.
At 50 years old, Eva continues to radiate elegance and sophistication, proving that beauty is about self-care, confidence, and inner fulfillment.
Eva Herzigová’s Lasting Legacy
Eva’s journey is one of reinvention, resilience, and grace. From a small-town girl to a global supermodel, and now a devoted mother and advocate for sustainable living, she has seamlessly evolved with time.
Her decision to leave behind the fast-paced fashion industry in favor of a more fulfilling life speaks volumes about her wisdom and priorities.
What Makes Her Legacy So Powerful?
- She helped redefine beauty standards, proving that confidence is just as important as appearance.
- She made history with the Wonderbra campaign, creating an ad that remains iconic to this day.
- She embraced family life, showing that success isn’t just about career achievements—it’s about finding happiness and balance.
- She continues to inspire women, proving that reinvention is possible at any stage of life.
Final Thoughts: A Life Well-Lived
Eva Herzigová’s story is not just about fashion and fame—it’s about the power of embracing change, following your heart, and redefining success on your own terms.
Her ability to balance ambition with personal fulfillment makes her a true role model, both in and outside the fashion industry.
As she continues to enjoy her quiet yet fulfilling life in Italy, Eva remains a timeless icon, proving that real beauty is about more than just looks—it’s about living with purpose, passion, and authenticity.
