Cheryl Tiegs is a name synonymous with American beauty, fashion, and entrepreneurship. As one of the most successful models of the 20th century, she helped redefine the modeling industry and became a cultural icon whose influence remains strong today. From her groundbreaking magazine covers to her ventures in business and philanthropy, Tiegs has proven that beauty and intelligence can coexist at the highest levels. Her career is a testament to hard work, ambition, and the ability to adapt in an ever-evolving industry.

Early Life and Introduction to Modeling

Born Cheryl Rae Tiegs on September 25, 1947, in Breckenridge, Minnesota, she was raised in a small-town environment that gave little indication she would one day become an international superstar. As a child, Tiegs was deeply interested in academics, particularly English and creative writing. However, her path took a dramatic turn when she was just 17 years old.

While still in high school, she was discovered after submitting photos to a modeling agency. This decision changed her life overnight, leading to her first Seventeen Magazine appearance in 1964. The exposure helped her land more opportunities, and by the late 1960s, she had moved to California to pursue modeling full-time.

Video: Cheryl Tiegs Swimsuit Retrospective 1966-2004

Rise to Supermodel Status

Cheryl Tiegs quickly gained recognition for her unique look and natural charisma in front of the camera. By the early 1970s, she had established herself as a top model, appearing on the covers of some of the world’s most prestigious fashion magazines, including Vogue, Elle, Harper’s Bazaar, and Time Magazine.

Her ability to captivate audiences extended beyond editorial spreads. She became one of the first models to transcend the fashion world, making appearances on talk shows, commercials, and public events. Unlike many models of her era, Tiegs understood the importance of branding and used her fame to build a long-lasting career that would extend beyond traditional modeling.

The Sports Illustrated Breakthrough

A defining moment in Tiegs’ career came when she graced the Sports Illustrated Swimsuit Issue multiple times. Her 1978 cover, featuring her in a pink fishnet swimsuit, became one of the most iconic images in fashion history. This photograph not only cemented her status as a supermodel but also changed how swimwear photography was perceived, blending artistry with mainstream appeal.

Tiegs’ Sports Illustrated appearances played a pivotal role in expanding the reach of swimsuit modeling, elevating it to new levels of popularity. Her success helped usher in an era where models could achieve celebrity status, paving the way for future generations of supermodels.

Expanding Into Business and Entrepreneurship

Unlike many models who fade from the spotlight after their peak years, Cheryl Tiegs demonstrated an exceptional business mindset that allowed her to remain relevant long after her runway days.

She launched several successful ventures, including:

• Her own line of clothing and accessories: One of the first supermodels to enter the retail industry, Tiegs partnered with major brands to create affordable and stylish clothing collections.
• A line of wigs and beauty products: Leveraging her signature look, she expanded into the beauty sector, helping women achieve confidence through personal styling.
• Fitness and lifestyle endorsements: Tiegs became a spokesperson for health and wellness, emphasizing the importance of maintaining a balanced lifestyle.

Her business ventures made her one of the first models to successfully transition into entrepreneurship, proving that beauty and business acumen go hand in hand.

Acting and Television Appearances

Cheryl Tiegs’ influence extended into television, where she made guest appearances on popular programs. She starred in various talk shows, reality competitions, and documentaries about the modeling industry, further solidifying her presence in pop culture.

Some of her most notable television appearances include:

• America’s Next Top Model – Serving as a guest judge, where she mentored aspiring models.
• The Apprentice – Competing on the celebrity edition of the hit reality show.
• Late Night Talk Shows – Regularly appearing on programs such as The Tonight Show and The Oprah Winfrey Show, where she discussed fashion, wellness, and aging gracefully.

Her ability to stay in the public eye demonstrated her versatility and adaptability—traits that set her apart from many of her contemporaries.

Video: Throwback Thursday: Cheryl Tiegs 1989

Philanthropy and Environmental Advocacy

Beyond fashion and business, Cheryl Tiegs has dedicated much of her time to philanthropy and environmental activism. She has worked closely with organizations that focus on wildlife conservation, sustainability, and women’s empowerment.

Some of her notable contributions include:

• Serving as an ambassador for the Earth Conservation Corps, advocating for environmental awareness.
• Supporting women’s education and mentorship programs, helping young women achieve success in various fields.
• Promoting wellness initiatives, focusing on natural beauty, confidence, and a healthy lifestyle.

Her commitment to making a difference in the world extends far beyond her modeling career, showcasing her dedication to meaningful causes.

Cheryl Tiegs’ Legacy in the Fashion Industry

Few models have had the staying power and influence that Cheryl Tiegs has enjoyed. Her contributions to fashion, beauty, and business set a precedent for future supermodels, proving that success in modeling can lead to a lifelong career in multiple industries.

Her legacy includes:

• Being one of the first “supermodels” who became a household name beyond fashion magazines.
• Pioneering the crossover between modeling and business, inspiring models to build their own brands.
• Revolutionizing swimsuit modeling, creating some of the most memorable magazine covers of all time.

Where Is Cheryl Tiegs Today?

Even after decades in the industry, Cheryl Tiegs remains active and influential. While she has largely stepped away from modeling, she continues to make public appearances, share wellness insights, and advocate for important causes.

She currently focuses on:

• Public speaking engagements, where she shares stories about her career, business ventures, and personal growth.
• Health and wellness advocacy, encouraging people to adopt a balanced lifestyle.
• Environmental activism, supporting organizations that promote sustainable living and wildlife conservation.

Her ability to evolve with the times and maintain a positive public image has ensured that her name remains synonymous with style, elegance, and intelligence.

Final Thoughts

Cheryl Tiegs is much more than a supermodel—she is a trailblazer, entrepreneur, and role model whose influence extends far beyond the fashion industry. Her career, marked by groundbreaking magazine covers, successful business ventures, and philanthropic efforts, has left an indelible mark on popular culture.

As we look at her lasting legacy, it is clear that Cheryl Tiegs redefined what it means to be a model. She proved that beauty, intelligence, and ambition can work together to create a career that withstands the test of time.

Her journey is an inspiration to aspiring models, entrepreneurs, and women worldwide, showing that with dedication and innovation, anything is possible.

Here are some great photos of her: